• Increase of the target customer group traffic to the website
• Increase the conversion rate of visitors into buyers
• Increase the average price of products

• Removing duplicate web pages by setting up constant redirects  
• Building of clean, static SEF (Search Engine Friendly) URL addresses;        
• Optimisation of the product category pages   
• Setting up correct server response   
• Eliminating issues causing frequent sever crash    
• Setting up canonical URLs    
• Creating new XML mapping of the website and creating a back-up HTML map
• Modifying Robots.txt file;        
• Integrating formulas for generating Metadata (Title, Description, Keywords, H1) for each of the web-page types
• Image Optimisation;
• Creating of breadcrumbs and micro-format descriptions    
• Micro-formatting of the product pages
• Website migration to the new domain.

Most appropriate keywords and phrases have been filtered out for the landing pages thus we had to correct the website structure. The site is very big, and to optimize our time and get results faster, we started with the semantics of the top priority categories. Work was then underway to collect a complete semantic kernel of keywords and phrases building additional pages and filters.

After implementing the basic site optimization recommendations, we started working on creating text content for the category pages as the client didn’t have a copywriter which is a very important element in advertising.

We have launched a content & link-building campaign to build quality and themed links to maximize the organic links from forums.

• Optimised the official and direct response pages (about us, contacts, order form, etc.) 
• Implemented additional recommendations for internal cross-selling between products. 
• Created suggestion list for further revenue increase